MSA Development Process - Design and Development

Instructional Design
At this stage, we define the visual look-and-feel and instructional approach that meet learning and communications requirements. We create a complete program narrative and instructional design based on the results of the Discovery stage. We define the particulars of each learning event – including what formats and media will be used to deliver and in which learning situations. Depending on the size of the project, each content area is broken out into modules, learning segments or lessons.

Mark Siegel Associates always defines a comprehensive, integrated instructional and delivery strategy – which can encompass approaches ranging from instructor-led training (ILT) to a mix of technology-based applications, along with the detailed narrative and teaching strategies of each learning segment or lesson. The scripting, instructional design and storyboarding of all program screens, interactive functions are conducted to meet all development needs.

Full production begins with final integration and coordination of the roles and responsibilities of internal development and delivery team members. Development production incorporates all content, instructional materials and multimedia program elements. This includes all graphics, audio/visual elements, interactive learning software.

Quality-assurance testing, revisions, debugging and user Acceptance Testing occurs on an ongoing basis to ensure the alignment and effectiveness of each program component.

Throughout the development process we monitor each set of tasks and the progress of the effort, reporting the results to the team. This is why we emphasize the importance is why setting expectations, putting in place a reporting and data gathering system that aligns with objectives, and a process to communicate and resolve issues. Even with a clear and focused roadmap for development, unforeseen events usually require “mid-course corrections.”

We utilize industry standards and commonly used media for web and e-learning development, such as Flash and Dreamweaver, and rapid development platforms such as Captivate and Articulate. Along the way we ensure that all compliance and accessibility guidelines are met such as AICC and SCORM regulations and with existing or projected Learning Management Systems (LMS).